Pricing India B2B data: why Rs 7,999 a month, not USD 25,000 a year
Apollo charges global SaaS prices for thin India data. Pricing India data in INR for India teams.
A typical Apollo or ZoomInfo contract in India sits between USD 18,000 and USD 50,000 a year, paid in dollars, for India coverage that maxes out at a couple of hundred thousand companies. For an Indian SaaS team selling to Indian SMBs, this is the wrong unit economics.
Kestrel's Growth plan is Rs 7,999 per month (Rs 95,988 a year before GST). That is roughly USD 1,150 a year. For coverage that is 9 to 18 times deeper, dated and provenance-stamped, with an export-import layer no global tool has.
How is this possible? Two reasons. First, infrastructure cost. Apollo and ZoomInfo run on US public cloud, with US engineering salaries. Kestrel runs on Hostinger VPS in Mumbai (Rs 5,000 to Rs 12,000 a month per box). Second, source. Apollo licenses its India data from third parties at a markup. Kestrel ingests directly from MCA, GSTN, Udyam, DGFT, ICEGATE. The cost of ingest is the engineering time to build the pipeline once. The marginal cost of a customer is near zero.
The implication is that India B2B data has a different price-to-quality curve than the global market. The right INR price for deep India coverage is roughly Rs 1 to Rs 3 per company-record-month, depending on freshness and signal coverage. Anything higher than that is paying for the brand of a global vendor.
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